Travis Rice Interview
September 26, 2011
Since earning Rookie of the Year honors in 2002, Travis Rice always comes up when experts debate the world's best all-around snowboarder. TransWorld and Snowboarder both named him Rider of the Year in 2005 and 2009. If you ever walk by a television playing one of Rice's backcountry runs, sit down, because you will never be disappointed. However, this Jackson Hole local's ability on a board is not why he's in our Millennial Men series. Rice's drive as an entrepreneur and innovator in the business of action sports is what truly makes him stand apart.
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